A brief guidance to use hashtags for a stronger marketing strategy


Published April 10,2018 2 years ago Posted By Justinas Danis

Reading Time: 2 minutes

If you have been into social media from some time now, then you know how hashtags connect people who are actually interested in your content. Over the last few years, social media practices have been changed so the hashtags are. It is so powerful that even if your websites or mobile apps are doing good on search rankings, using hashtags can be more useful for users to quickly find out your posts amidst of myriads.

The real purpose of hashtags:

They help your brand recognized by your audience. This is why study shows that tweets with hashtags gain more exposure than those without. There are zillions of content and yours are no different if you don’t categorize it with proper hashtags.

Types of Hashtags you should use:

The freedom of using hashtags is that you can make your own way using relevant phrases. However, you’ve probably noticed that hashtags can be very specific or maybe inspired from anything such as food, event or anything. Try to include community generated hashtags such as #Instafood #igers and the wise option is to avoid using very generic tags such as #Food #Photography #Webdesign because you may lost amidst the sea of other posts using same tags.

How many hashtags you should use in a content?

Using hashtags depends on the content and the place you’re sharing. Usually, 2 or more than 3 hashtags gives your post a boost to be more visible but it’s restricted in few social channels. On Instagram, graphical content interacts more than written one, so you can use more than 11 hashtags and experience with lot of different relevant options.

When you can use hashtag?

Hashtags gets better response when you use it along with relevant event such as product launch, sponsored event or new service addition and so on. When choosing hashtags, make sure they are short, revenant to your brand and check if it’s being under trend. It’s not always necessary to start off with hashtagging your brand name itself. You can incorporate trendy relevant tags from where your brand will receive good amount of exposure.

Hashtags are branding essentials. Using right hashtags can make your name or else it can break it. Now when you know how to the exact way of using them, you can definitely expect for the reach you have always looking for.