6 Interesting Ways To Boost Your E-Commerce Sales
Published June 14,2017 2 years ago Posted By AdminReading Time: 2 minutes
E-commerce is now the ‘new-age’ way of doing retail business. From electrical appliance to groceries, digitization of the markets have changed the way people chose items and purchased them. For buyers there are more options than ever, and for established and aspiring entrepreneurs the prospects are more than ever. Every day there are new entrants to the e-commerce sector, and the competition to survive and grow is becoming tougher by the day.
If you already have an e-commerce store or plan to have one you have to have a powerful strategy to generate sales. You have to market your e-commerce store in a way that prospective buyers are attracted to your site and make purchases.
With a tactical approach, it is possible to convert an e-commerce business into a profit making venture. Let us see how:
Know your target customer:
Knowing your target customer will help you use the advanced marketing tools and will ensure your ads are shown to the people who are the actual prospects. This can shoot up your sales. The age-group, language, gender, country/region of residence, socio-economic background, interests and hobbies, all matter when it comes to knowing your target customer. If you already have a list of customers, send an e-mail with request to answer question that will help you know them better. Offer coupons and other rewards to encourage them.
Leverage the potential of Instagram:
If you are not using your Instagram to market your e-commerce business, you are missing a lot. The social media platform has 800 million active users and 70% brands will be on Instagram by the end of 2017. Some of the ways to attract new customers to your site is by sharing three or more pictures, following, commenting, liking your competitor’s followers, and leveraging influencers.
Target your prospects with Facebook :
With an account in Facebook, you can get Instagram ads. When you create Custom Audience in Facebook, your ads will be shown to the other people who are similar to your existing customers. Facebook can do this depending on an analysis on your Custom Audience and help you target more and more people who you wish to serve.